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Frames by Masunaga

by Alisa Furoyama | November 08, 2011

I've finally gotten around to updating my prescription and now I'm in the process of picking out eyeglasses and this can be a somewhat daunting task.  With so many different brands, styles, materials, shapes, each just a little different from the next, it was looking like I should have one to match each of my many moods.  One of the frames that I really loved the feel and shape of were from Masunaga Optical.  They felt solid and had a handsome shape to them while still feeling feminine on my face.

When I looked up the brand I fell in love with their story.  Founded in 1905, Gozaemon Masunaga pioneered the eyewear industry in Fukui, Japan.  (Today this is the city where 95% of Japanese frames are still being produced!)  Initially when Masunaga first started making optic frames they were far from their present quality and full of beginner craftsmanship.  His approach to raising the quality was by bringing in skilled craftsmen from neighboring cities and created a guild-like system of small businesses.  There are over 200 manual processes in making a pair of eyeglasses and Masunaga frames are approached one at a time.

"We manufacture excellent eyeglasses. We want to make a profit if we can, but we don’t hesitate to take a loss. It is always in our thoughts to manufacture excellent eyeglasses.” This is a company who has a passion for this age-old craft and has truly invested the time to perfect it one pair at a time.



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Posted in Fashion