Hello Em is one part cafe and one part community space in partnership with "Friends of Little Sài Gòn," a non-profit established in 2011 with a mission to preserve and enhance Little Saigon’s cultural and historic vitality. This means that the Hello Em space can flux between a cafe supporting daily co-working and a slew of other community events like seasonal pop-up shops, a rotating art gallery, and workshop space usually featuring Vietnamese and Vietnamese-American artists. As an anchor point of the Little Saigon community, it's open every day of the week and is always vibrantly activated.

Yenvy Pham, co-owner of the nearby popular Pho Bac restaurants, has been on the "Friends of Little Sài Gòn" board for years and had a vision for the space that was focused on building community in a way that would allow everyone to engage and participate. The concept of Hello Em was born, centered around the accessible love of coffee. The cafe is a bit of a family affair, with Pham running operations with her childhood friend and business partner, Nghia Bui and her sister, Quynh Pham. They directly import from the farmers in Buon Ma Thuot. Nghia’s family has been in the coffee industry for generations and they have selected which farms to work with. We highly recommend a mid-week visit, the breakfast banh-mi and their assortment of unique and fancy coffee drinks are unparalleled.