There’s a special artfulness to the curation of ‘In the Comfort Of.’ This locally-owned furniture and home goods shop specializes in, though not limited to, a unique collection of midcentury and post-modern vintage. Each piece is hand-selected and intentionally displayed with a high level of care and consideration. The playful interior design of the shop is inspiring to be immersed in. It exists in a grey area of genre, often combining handmade artisan pieces against modern brutalist decor juxtaposed with clean mid-century. The bottom line is that no matter the era, each piece presented was selected because of its impeccable design and its ability to stand the test of time in aesthetic and quality.
These treasurers were all sourced by founder Alana Tang, a Seattle native, born and raised in South Seattle. She opened ITCO in 2019 and over the past few years has called a variety of spaces home from SoDo to Lower Queen Anne until finding their forever home in a sun-filled corner space in the International District. There are weekly new arrivals and often, staff favorites are regularly highlighted on their IG. Visit ITCO for a dose of inspiration and explore their space with curiosity, there might be something there that resonates deeply with you or even more simply, finding something special to bring home that will bring you small moments of joy for many years to come.
"I love this city because I’m constantly inspired by the community around me. My family’s journey is a big part of why I feel so connected to Seattle. My parents fled Vietnam to come here, and before that, my fathers family made their way from China to Vietnam. I chose Chinatown for ITCO because it feels like home. Growing up, I watched my dad run his business just a few blocks away on Rainier Ave and King St. It’s such a special feeling to open my own shop just blocks away from where I spent so many years watching him build his own entrepreneurial journey. It really feels like a full-circle moment."
"My personal design philosophy leans toward simplicity and timelessness. I’m drawn to classic elements such as primary shapes and colors. Mid-century design is a big influence for me, but I don’t feel confined to just that style.
With ITCO, I want the pieces we offer to feel like they could belong in any era."